Social Media Management Tips for Small Business Owners Who Don’t Know What to Post

We’ve all been there—staring at a blank Instagram post box thinking, "What the heck do I even say today?" If you're a small business owner, content creation shouldn't be stressful. Here are some easy Instagram post ideas to keep your feed active and on-brand:

1. Behind-the-Scenes

Show the real people and process behind your brand. People connect with authenticity.

2. Customer Testimonials

Highlight happy clients with a quote and photo. Social proof builds trust.

3. Quick Tips

Share a marketing, product, or lifestyle tip that relates to your niche. Make it saveable!

4. Before & After

Whether it’s a design, transformation, or client journey—these visuals perform well.

5. Meet the Owner/Team

Introduce yourself, share your why, and remind people there's a human behind the brand.

Need help planning your content? Lexi Ryen Marketing offers done-for-you social media packages with our custom social media management services!